Three Reasons Why Brand Adaptability Is More Important Than Ever

The restaurant industry has been hit hard by the pandemic, but many businesses are beginning to bounce back. To recover, brands have evolved and made effective changes to meet the continuous challenges, making an impact at the corporate level while providing operators with the necessary tools to be successful. At Bojangles, it became apparent that old tactics were no longer enough, and we needed to change our approach. To offer operators more support than before, we introduced new technology, prioritized omnichannel strategies, implemented a more personalized training and operations system, and adjusted our franchisee support. As we pivot our strategy, we tend to ask ourselves – why is adaptability so important?

Optimizing Your Business It’s no secret that we are a part of an ever changing, complex industry. This became even more evident throughout the pandemic as business models and many consumer preferences shifted. While challenging, the pandemic required brands to…