Restaurants Can Score Big for the Super Bowl | Modern Restaurant Management | The Business of Eating & Restaurant Management News

In a few weeks, bars and restaurants will be filled with hungry and thirsty football fans celebrating their favorite team. Now is the time to get your plays in order to be a winner this Super Bowl Sunday.

Themed Menus for the Win: Want to show support for this year’s best teams? Provide special menu options from the cities the contenders hail from – a Philly Cheesesteak if the Eagles make it or a Cuban for Miami. Even offering team-themed cocktails will entice viewers to watch the game at your establishment.

Play The Field: Some Super Bowl viewers prefer to watch the game in the comfort of their own homes, but that doesn’t mean you should lose out on sales. Dive into Super Bowl-specific catering menus and other deals to reach those not leaving the house.

All Things Buffalo: Not only does a contender for this year’s Super Bowl come from Buffalo, but a top game day eat was created there – Buffalo wings. Each year, it is estimated that about 1 billion chicken wings are…

Russ Spencer

Russ Spencer is the Senior Director of Restaurant Success at Craftable, a technology company that empowers restaurants, bars, hotels, and hospitality businesses, both big and small. Bringing over 30 years of experience as an accomplished multi-unit operator working in day-to-day hospitality operations, Spencer has a strong understanding of the benchmarks needed for a restaurant’s financial success. In 2015, he began consulting with independent restaurants to find profitability within their operations. Through COVID-19, he was part of a team of specialized consultants focused on using government legislation to help small businesses navigate the uncharted times by maximizing their pandemic relief benefits and setting up their businesses for long-term success. Using this information, he helps take early measures to address opportunities with tailored solutions to increase operations' margins and efficiencies.

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Russ Spencer