Top Three Reasons Why Multi-Unit Operators Should be Looking at Fast Casual Brands to Expand their Portfolio in the Restaurant Industry
3 Min Read By Chris Cheek
Multi-unit restaurant owners in the have lots of reasons for wanting to diversify their brand portfolios. After experiencing significant headwinds of a pandemic followed by historic inflation, many multi-unit restaurant franchisees might be looking outside the industry for diversification.
As a veteran of the restaurant industry, I’ve always espoused that it is critical not to put all your eggs in one basket if you have the capital, time and energy to get into other categories. However, I also believe that you don’t remove risk if you extend yourself into a category that you don’t know. I share the same feelings about non-restaurant franchises moving aggressively into the restaurant space. The restaurant industry comprised of our guests, team members and franchisors require unique knowledge learned over time. Depending on the complexity of the brand, there are very few restaurant franchisors adequately prepared to teach someone to run a restaurant for the first time in their…
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