Restaurants: The New Battlefield for Customer Experience

You get home from a long day at work, don't feel like cooking and want to treat yourself to some great food. Until recently, you probably settled for mediocre pizza or Chinese. But with the rise of services like DoorDash, GrubHub and Caviar, good food — some of it from Michelin-starred chefs —  is only a click away. Home meal kits have surged in popularity, with sales expected to double over the next five years, and grocery stores like Whole Foods are selling higher quality prepared food.

Restaurants, like retail before them, are battling the rising tide of digital services by ensuring an experience that can’t be had online and that reflects well on their brand.

All of these convenient ways to get great meals means less people are visiting restaurants (especially millennials), and sales are down. Restaurants can thrive, even in the era of digital services, by offering an experience that can’t be found online. So what can restaurants do to differentiate themselves and…