Essential Social Media KPIs Every Restaurateur Should Measure

Restaurateurs, if you are reading this article, it means that you are either sold to the idea of social media marketing or are already incorporating social media in your marketing strategy. But to assess the performance of your social media accounts in terms of lead generation, traffic to your website and brand exposure, are you measuring the right social media metrics?  The right metrics should answer the following questions:

Is your restaurant’s social media platform reaching the right people?

Is it engaging the right people? How many of your social media fans are actually inquiring about your products or services? How many of them are actually buying your products or services? That said, there are four main areas of social media KPIs you should be focusing on: 

1. EngagementThis should be number one for you. If you do well in this particular KPI, rest all KPIs (which we will discuss later) will fall in place. Engagement is simply the number of likes, comments, and…