Boost Your Restaurant Brand with Social Media

Every day, more than 3.5 billion people sign onto social media to check what’s going on in the world. That’s about 45 percent of the global population, all tapping into the social sphere to see who’s going where and what businesses like yours have to offer. Is your restaurant putting itself front and center or have you unintentionally silenced your brand’s voice?

Learn how to harness the power of social media, and you’ll gain the ability to boost brand awareness, increase loyalty, and send sales soaring. All it takes is an Internet connection, a bit of marketing savvy, and these expert tips.

Know Your Audience Members — And Their Preferred PlatformBefore you can start crafting social media messaging, you need to decide where to post. Sure, you can paper the Internet with ads and behind-the-scenes videos of dinner prep, but targeted posts save time and tend to perform better. Consider the following:

Facebook: Popular with baby boomers and Gen Xers looking for engaging…