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How Restaurant Owners Can Prepare for the COVID-19 Cold Weather Lull

Modern Restaurant Management

With some outdoor dining pilot programs coming to an end as we head into the winter months, tens of thousands of restaurants across the country will be forced to operate at a fraction of typical capacity without added outdoor seating to supplement the loss. Managing cash flow can be difficult for seasonal businesses.

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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

Photos of your menu items, ambiance, and even happy customers will give potential guests a glimpse of the dining experience you offer. Use it to share updates, special events, or new menu items. For example, you can promote your seasonal dishes or happy hour specials. It's an active marketing tool.

Book 195
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CHEFS – WHAT DOES YOUR MENU REPRESENT?

Culinary Cues

Consider this – the menu is the most important component of a successful restaurant and once designed it can, and should, impact every other aspect of the business. YES – the menu is that important! The menu comes first and should reflect the philosophy of the owners and chef and how the operators expect to be perceived by the public.

Menu 482
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Seven Top Restaurant Marketing Ideas And Trends

Modern Restaurant Management

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Promotion and advertising are what we call a restaurant’s “secret sauce.” Others tend to emphasize their cheaper menu options.

Marketing 567
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17 Restaurant Promotion Ideas To Boost Orders And Customer Loyalty

ChowNow

When business slows down, its easy to blame the season, the weather, or people not going out like they used to, but sometimes all customers need is a good reminder or the right reason to show up again. Promote a Limited-Time Menu Item Few things drive action like the phrase only available for a limited time.

Ordering 195
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How to Plan Your Restaurant's Grand Re-Opening Event

7 Shifts

Set a goal for your restaurant’s grand opening—whether it’s seating capacity, an order volume, or revenue for your first day back in business. Frequency and repetition will help your advertisements get noticed. Also consider sending an Announcement to your team about the grand reopening, the menu, and what they can do to prepare.

Events 351
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Is There a Right Way to Raise Prices?

Modern Restaurant Management

Due to many factors including inflation and supply chain challenges, restaurant owners and operators have been faced with tough choice about raising menu prices. To do this, restaurants will either need to use lower cost food items or raise menu prices. Another way to introduce price increases is to introduce new elements to the menu.

Pricing 490