How to Schedule Social Media Ads to Run When People Are Hungry

3 Min Read By Russell Masters

Facebook and Instagram are powerful advertising tools for any restaurant wanting to reach people in their community or tourists traveling through their area, whether to increase indoor dining numbers or, in today's climate, driving more pickup and curbside orders. With many options available to restaurateurs to advertise the social posts one option which is often overlooked or is simply unknown is what we call dayparting, the ability to schedule a post or ad to run on set days and within set hours to enable targeting when people are likely to be hungry. 

Imagine that when people start getting hungry or thinking about what to have for breakfast, lunch, or dinner, having a social post or ad for your restaurant or cafe automatically running to people who are also nearby.

By running an ad or social post on Facebook and Instagram timed to reach people on specific days and restricting your geographic targeting to those who are within say a mile or two of your restaurant, immediately…