When we say “Nail Salon Menu,” we’re talking about your salon’s list of services. Building a list is about providing information to your current and potential customers in a clear, accessible format so that they can make informed buying decisions.
The right design will lure your customers in and give them an easy path from one service to the next. Anything too busy — or too bare-bones — could drive potential customers away or prevent current customers from purchasing additional services. Because your “menu” will serve as the gateway to everything your salon has to offer, it’s almost as important as your work itself.
Think back to the “take out” menus you’ve seen at restaurants. They’re usually light, print brochures that you can take with you when you leave. Whether they’re pinned to your fridge or taking up drawer space, they’re in your home.
When businesses manage to send customers home with extra reading material — whether it’s a business card or list of sushi styles — that customer is much more likely to read it. For that reason, we’re going to focus on building a printed, leaflet-style nail salon menu that can be used in-house or as a take-away material.
How To Build a Nail Salon Menu
1. Start with a Template 2. Tell a Story 3. Define Your Signature Services 4. Upsell Through FAQ 5. Don’t Forget your Contact Info 6. Combine your Nail Salon Menu with Other Print MediaStart with a Template
No need to spend hours designing and redesigning your menu. Instead, let someone else take care of that part for you. A quick internet search will produce thousands of ready-made nail salon menu templates available for affordable prices. Services like VistaPrint allow you to choose from hundreds of templates, type in your salon’s information, and then print your menus in a large quantity. For a small additional fee, you can even hire a designer to complete the template for you.Tell a Story
Your nail salon menu doubles as advertising space. Even if you don’t think of it this way now, it makes sense to take advantage of something you’re already paying for to promote your business further. Take this opportunity to brand your nail salon and tell customers a little more about why they should choose you. Elevated graphic design and a clear market position could be all your business needs to upsell potential clients — if you convince them your salon is the best in town. Lead with a light introduction that clearly explains what your salon offers. For example, “We’re Houston’s favorite nail art destination.” “From there, give a little backstory to humanize your business. When did you open? Who is on your team? What is your business’s mission statement? All of these things will invaluably brand your salon, so go ahead and speak your truth!Define Your Signature Services
Every nail salon offers the standard manicure and pedicure, but most salons have their own unique names for their different service levels.- Basic Pedicure $25
- Super Deluxe Pedicure $35
- Supreme Relax Pedicure $55