Collecting the Right Customer Data Points to Drive Restaurant Profits

Over the last 16 months of the Covid- 19 pandemic, the industry that has arguably suffered the most is the restaurant industry. Most establishments were forced to shut down their operations intermittently or limit themselves to carry out or delivery services. As a result, consumers learned to become less dependent on outside sources for meals and became accustomed to cooking at home more often than ever before. As the restaurant industry gradually re-opens across the country, it would behoove restaurant executives to be aware of the way consumers have shifted their meal choices and routines.

In gathering more data on consumer behavior as it relates to this topic, restaurateurs and fast-food chains can develop a greater understanding of not only who the target consumer is and how their needs are changing, but also gain perspective on their individual experience with their establishment and identify areas of strength and opportunities. Here are a few ways restaurants can use…