Three Critical Restaurant Advertising Strategies for 2021

2020 was difficult for everyone, and the restaurant industry wasn’t spared. With millions out of work and nearly 100,000 restaurants closing, the industry took a hard hit. $165 billion in revenue was lost just from March to July, and it’s estimated to be $240 billion by the end of the year, according to the National Restaurant Association. 

Countless small businesses are struggling to rebuild. However, they’re stumbling on the same roadblock: trying to compete with big competitors on a national playing field. They see the big dogs doing well and want similar success. But to their detriment, they’re using the same tactics as deep-pocketed companies, leaving them overpowered and unsuccessful. 

I know how cyclical this is -- I’ve seen it time and time again throughout my 25+ years in the industry, not just during a pandemic. So how were some businesses able to pull themselves up, and even thrive, during times of hardship? They followed the three critical strategies for…