Four Critical Marketing Mistakes to Avoid

After an especially difficult year, small businesses like restaurants are scrambling to recover. With a changing landscape, it is more vital than ever to help your potential customers see great value in your business. As business owners learn to adapt, here are four of the most critical marketing mistakes to avoid.

Forgetting About Mobile UsersMany business owners spend a lot of time perfecting their desktop site, but consumers are now using their phones for everything, from finding brands on social media to online shopping. And when a company forgets about mobile users, it affects business. A Think With Google study showed that even if they like the business, an amazing 50 percent of people will use that business less if the website is difficult to navigate on their phone.

So don’t forget a mobile strategy for your business — you don’t want to deter potential customers over a simple implementation. With consumers emphasizing convenience, it’s crucial that they’re able to…