If you’ve ever been in an advertising meeting, the team probably identified a “buyer persona.” This term essentially refers to your business’s ideal customer — and some business owners go as far as to name them. This “buyer persona” can help you hone in on your ideal audience and find ways to better shape your brand towards them.
Just as it’s important to flesh out your brand identity, you want to make sure to understand and define your buyer persona. It’s one thing to appeal to your neighbors based on proximity, but it’s another to convince your whole town to stop by and shop.
The amount of money you should spend on marketing as a real estate agent is entirely dependent on your income and availa...