Planning a marketing strategy without understanding your audience is no different than taking a shot in the dark. Without a target, how will you hit your goals? If you don’t focus your messaging and place your advertisements strategically, how will you drive business growth?
Sure, some folks might react well to your advertisements and patronize your business. That said, you absolutely must gain an understanding of your audience before you pay to run ads.
The focus of this article is precisely how to understand the audience of a particular traditional advertising channel: grocery store advertising. Look out for other similar pieces about different channels in the future.
IndoorMedia also has resources to help you understand your buyer persona, which is part of understanding the audiences for specific advertising channels.
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