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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

Consider the channels you'll use to reach potential customers, such as social media, local advertising, or community events. Platforms like Facebook, Instagram, TikTok, and YouTube are powerful tools, especially since 72% of guests check social media to find new dining experiences.

Marketing 370
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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195
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The Best Restaurant Marketing Tips

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.

Marketing 585
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Seven Tips on How to Use Facebook Ads for Restaurants to Get More Customers

Modern Restaurant Management

Seventy-two percent of people choose a restaurant based on comments and images shared by others on Facebook, according to a study by Social Media Monthly. Those stats demonstrate the power and influence of social media. You might also decide to create a custom landing page for visitors from social media.

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Seven Top Restaurant Marketing Ideas And Trends

Modern Restaurant Management

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. How much do you spend on creating your website and promoting it online? Emphasize Best-Selling Items.

Marketing 567
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Seven Enticing Restaurant Marketing Tips

Modern Restaurant Management

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Manage Social Media. More consumers are looking to interact with brands on social media platforms. Start a Food Blog.

Marketing 474
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Checklist For Reopening Your Restaurant

Modern Restaurant Management

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. Make caution part of your branding and incorporate the language on your website. Broadcast your efforts on social media.