Seven Enticing Restaurant Marketing Tips

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost.Accurate Brand Personality RepresentationBranding is everything, and that’s true across the board. You may not think about it as being so important for restaurants, but stop and think about some brands in particular.

Fast food chain Carl’s Jr. has a simple and readily identifiable brand, including a mascot, which gives it a family-friendly vibe. But the advertising and marketing also sells a snarky sense of humor, elevating the simplistic brand design to create a funky, unique personality that appeals to the target market.

Sit-down restaurant Red Robin, meanwhile, is another example of how branding and brand personality should influence everything about a restaurant, not just the logo design. It’s marketed for families, with a…