Social Hospitality

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The Rise of Virtual Restaurants: Navigating the Digital-First Dining Landscape

Social Hospitality

In the wake of the global pandemic, our daily lives transformed in a way that extended far beyond wearing masks and keeping our distance. Lockdowns and social restrictions ushered in a new way of life, redefining how we work, socialize, and even dine. Routines shifted, and homes turned into multipurpose spaces. One notable aspect that gained significant traction was the surge in restaurant deliveries.

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The Impact of Color and Lighting in Brand Photography

Social Hospitality

The right photos have the power to sway customer opinions in a matter of seconds, both positively and negatively. As such, carefully consider every image your brand puts out online or in print. This is why brand photography is so important. Below, we’ll go over what brand photography is as well as how the use of light and color can help convey your brand’s identity and leave your customers wanting more.

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9 Useful SEO Tips to Boost Your Restaurant’s Digital Presence

Social Hospitality

In order to run a successful restaurant, you must also have an easy-to-navigate website. Implementing a solid SEO strategy may not be the heart of a good restaurant, but it certainly can help. Here are some SEO practices for restaurants to boost their digital presence and attract customers. Why SEO is crucial for restaurant businesses It’s a mistake to think only large-scale or online businesses are the only ones to benefit from SEO.

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Effective Marketing Strategies For Thriving Restaurants

Social Hospitality

In the ever-evolving world of restaurants, establishing effective marketing strategies is an important stepping stone to success. Whether you’re a new restaurant or a well-established entity, it’s crucial to keep your marketing as fresh as your food. There are plenty of tried-and-tested restaurant marketing strategies. But sometimes, thinking out of the box and moving beyond Facebook and Instagram posts is a great idea.

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10 Inspirational Hospitality Industry Stories During COVID-19

Social Hospitality

Amidst the current COVID-19 pandemic, there is a lot of negativity online and in the news. The hospitality industry has been hit hard, and it can often be difficult to see silver linings in immense uncertainty and tragic circumstances. Nevertheless, some brands have demonstrated how to be good to their customers, associates, healthcare providers, and communities during this time.

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9 Important Hospitality Sales and Marketing Tips

Social Hospitality

In a world driven by social media and online search, sales tactics are essential to generate revenue. According to the data from the 2019 Travel and Hospitality Industry Outlook by Deloitte , industry growth is consistent throughout the past decade. From 2009 to 2017, gross bookings in U.S. hotels grew to $185 billion from $116 billion. That’s not just because people are traveling more.

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A Guide to Effective Instagram Marketing For Restaurants

Social Hospitality

Instagram has come a long way since its inception in 2010. The image-based social network now has a revenue of approximately $6.84 billion, which, in 2019, included $20 billion in ad revenue. The restaurant and food industry is one of the many to take advantage of the marketing opportunities Instagram offers. Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform.

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