Social Hospitality

6 Ways Restaurants Can Reach Customers in 2021

Social Hospitality

For most of its existence, restaurant marketing focused on a single goal: getting more people through the door. How can you convince a customer to come to your business and spend money on your food? That all changed in 2020.

2021 264

10 Inspirational Hospitality Industry Stories During COVID-19

Social Hospitality

Amidst the current COVID-19 pandemic, there is a lot of negativity online and in the news. The hospitality industry has been hit hard, and it can often be difficult to see silver linings in immense uncertainty and tragic circumstances.

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A Guide to Effective Instagram Marketing For Restaurants

Social Hospitality

Instagram has come a long way since its inception in 2010. The image-based social network now has a revenue of approximately $6.84 billion, which, in 2019, included $20 billion in ad revenue. .

7 Tips for Hospitality Marketing During COVID-19

Social Hospitality

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. However, no one understands the consequences more than the travel and hospitality industries. The impact of Coronavirus on restaurants and hotels has been insurmountable. .

Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

5 Examples of Customer Service Innovation in Hospitality

Social Hospitality

The hospitality industry constantly changes and evolves in the face of new industry and consumer trends. Unique socio-economic shifts also dictate the course of the market. Analysts and industry leaders continuously provide forecasts to give businesses a way to build their competitive advantage.

9 Important Hospitality Sales and Marketing Tips

Social Hospitality

In a world driven by social media and online search, sales tactics are essential to generate revenue. According to the data from the 2019 Travel and Hospitality Industry Outlook by Deloitte , industry growth is consistent throughout the past decade. From 2009 to 2017, gross bookings in U.S.

How Social Media Launched the Acai Berry Craze

Social Hospitality

The Acai berry market expands across the globe. According to Kenneth Research (September 2019), the Acai berry market was valued at $712 million in 2017, and it is expected to grow at a steady rate of 12.71% between 2018-2025.

The Top Restaurant Technologies to Improve Business

Social Hospitality

It’s hard work to run a restaurant. It takes time, commitment, and the ability to deal with a number of challenges at the same time. Not to mention: you must always deliver a memorable experience for customers.

Restaurant Storytelling: 5 Tips to Drive Customer Engagement

Social Hospitality

Restaurant storytelling is one of the most powerful tools to drive customer engagement. People are now able to share their stories with a wider audience due to innovations in technology and trends in social media. Customers want to know you and the real story behind why you do what you do. If you’re wondering how to increase your restaurant sales and build brand loyalty, storytelling is key.

How Social Media Launched the Acai Berry Craze

Social Hospitality

The Acai berry market expands across the globe. According to Kenneth Research (September 2019), the Acai berry market was valued at $712 million in 2017, and it is expected to grow at a steady rate of 12.71% between 2018-2025.

Insight Into the Post-Pandemic Restaurant

This pandemic has brought permanent changes to the market and consumer behavior. But like all things, the crisis will pass, and people will start to explore how to resume normal activities. It’s crucial to ensure that your restaurant is ready to adjust and kick-start once the pandemic has passed. Here’s how to adjust your business model in order to get your restaurant back on track.

Social Media Do’s and Don’ts for Restaurants

Social Hospitality

Today’s restaurateurs are lucky — gone are the days of massive spending to advertise their offerings to draw in new customers. Instead, many eateries rely solely on the power of social media to pique hungry people’s interest. And, for the most part, using social media as a way to advertise is free. Of course, this method only works if you know how to post and share so viewers will want — or feel like they have — to visit your establishment.

5 Tech-Savvy Ways to Improve Your Restaurant Sales

Social Hospitality

It can be tricky to find new ways to improve your restaurant sales. Ambitious brick-and-mortar business must adapt to digital advances in order to profit. Running a restaurant business means keeping up with challenges as well as emerging tech.

2019 241

6 Ways Chatbots Can Help Restaurant Businesses

Social Hospitality

When it comes to digital marketing for restaurants , there are various avenues to explore. One of those avenues is Chatbots. Restaurant Chatbots can converse with customers without the need for human labor. C ustomer interaction points can range from mobile apps, third-party food aggregator apps, social media, and chat apps. Why Do Chatbots Play a Role for Restaurant Businesses? Most large F&B brands know the power of messaging apps to respond to customer queries.

2019 217

How to Improve Customer Retention at Your Restaurant

Social Hospitality

It’s vital to keep customers happy and provide a great experience to improve customer retention at your restaurant. Loyal customers stimulate regular revenue and often turn into brand advocates. When they recommend your business to friends and family, you can gain new customers, too. According to Harvard Business School, “increasing customer retention rates by 5% increases profits by 25% to 95%.”

5 Psychological Theories to Boost Restaurant Marketing

Social Hospitality

Want to boost your restaurant marketing? Use psychology. The result? More guests. It’s that simple. We’ll look at some great psychological techniques you can use. Psychological techniques can give your restaurant marketing an effective boost. This helps you get noticed more quickly among competitors. Theories such as The Illusion of Scarcity, Social Proof and Mere Exposure can increase your foot traffic drive profits, and generate essential guest bookings.

Protecting Revenue and Profitability During Unexpected Times

The Coronavirus (COVID-19) pandemic is the latest example of unexpected turmoil, albeit on a larger scale, which initially caused voluntary, which initially caused voluntary and mandatory closings of dine-in areas as people needed to slow the virus spread by practicing social distancing. As the COVID-19 restrictions ease restaurants need strategies to adapt to crises in order to remain in business and protect profitability. The 2 ways of ensuring survival are protecting revenue and reducing costs. And the right technology can help. Read on to find out how.

5 Psychological Theories to Boost Restaurant Marketing

Social Hospitality

Want to boost your restaurant marketing? Use psychology. The result? More guests. It’s that simple. We’ll look at some great psychological techniques you can use. Psychological techniques can give your restaurant marketing an effective boost. This helps you get noticed more quickly among competitors. Theories such as The Illusion of Scarcity, Social Proof and Mere Exposure can increase your foot traffic drive profits, and generate essential guest bookings.

10 Digital Marketing Tips for Restaurants

Social Hospitality

Digital marketing has revolutionized the marketing landscape, especially for restaurants. Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Are you marketing your restaurant in the right way? Are you marketing to the right people. Here are 10 digital marketing tips for restaurants. Leverage Social Media Marketing. Social media is your restaurant’s ultimate weapon.

Take a Byte Out of This: Emerging Restaurant Technology

Social Hospitality

Modern technologies change the world as we know it. New restaurant technology changes the game for operators and consumers alike. IoT and bluetooth sensors, virtual reality training, advanced robotics, and artificial intelligence improve restaurant operations and experiences in a variety of ways. For example, gone are the days where you have to wait for the server to bring your check. That’s still an option, but many restaurants now offer a smart payment system.

2018 170

5 Ways Instagram Can Help Boost Restaurant Marketing

Social Hospitality

Restaurant marketing is forever changed by Instagram. When you walk into a bakery and order a Triple Cheese Cheesecake, what is the first thing you do when it arrives? If you belong to the Instagram generation, you likely take out your phone to take a picture. You don’t yet know what it tastes like, but taking a picture of this delicious-looking dessert is a must, isn’t it? You’re not alone.

2018 191

What to Consider When Purchasing a Point of Sale Solution for Your Restaurant

With the COVID-19 pandemic affecting virtually every industry, few have been hit harder than restaurants. Consumer preferences have shifted from what is trendiest to what is safest. They are looking for ordering and fulfillment options on a greater scale than ever before. The solution? A comprehensive restaurant point of sale (POS) system that helps owners gain actionable insight, master efficient operations, and become more competitive.

3 Hacks to Grow Your Restaurant’s Instagram Presence

Social Hospitality

On its surface, Instagram is simple. Post a photo, write a caption, add a couple of hashtags. But if you do all that, and your follower numbers don’t budge, it may be time to consider a deeper dive into your Instagram strategy. Your Instagram popularity may have little to do with the quality of your food or service. Sure, there are ways to make your food more Instagram-worthy. But, so much has to do with the way you’re perceived by potential diners online.

2019 161

5 Tech-Savvy Ways to Improve Your Restaurant Sales

Social Hospitality

It can be tricky to find new ways to improve your restaurant sales. Ambitious brick-and-mortar business must adapt to digital advances in order to profit. Running a restaurant business means keeping up with challenges as well as emerging tech. Instead of thinking about technology as a necessary evil, embrace it and utilize it to facilitate certain processes. With that in mind, introduce these tech improvements to boost your revenue. Monitor Staff Scheduling.

2019 150

Restaurant Marketing on Instagram: Tips and Examples

Social Hospitality

Social media strongly influences customer behavior. In fact, brands can be built on social media channels. Similarly, established brands use social media to build recognition and increase sales. The restaurant industry is heavily influenced by this trend. There are several ways to approach social media for restaurants and Instagram is one of the most popular platforms for food photos. It’s simple to use and allows you to connect directly to your customers and better your brand.

2019 150

Five Ways to Make Your Food More Instagram-Worthy

Social Hospitality

It’s no secret food is one of the most popular segments on Instagram. Restaurants are taking advantage of this trend by catering to Instagrammers. For example, many now use simple presentation and photography techniques to help make food images go viral. Making a dining experience more Instagram-worthy means paying attention not just to the appearance of the food itself, but also to the architectural aspects of the restaurant.

2018 161

A Masterclass in Restaurant Digital Transformation

Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team

Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.

How Storytelling Can Help Increase Your Restaurant’s Sales

Social Hospitality

There is no tool more powerful than storytelling, and Rob Walker wanted nothing but to prove it. In 2009, he bought several objects from eBay and asked 100 creative writers to invent stories about $128.74 worth of items to see if the stories can transform insignificant objects into significant ones. In case you’re wondering how the storytelling experiment went: $3,612.51 net profit of the items being sold.

2017 191

Why Culinary Programs Fail

Culinary Cues

There has never been a more important time for culinary schools than right now.

2021 403

What Customers Don’t Know About Restaurant Work

Culinary Cues

More difficult than you may have thought, more chaotic than you might expect, more poetic than you realize, and more fulfilling than you would understand: this, to me, describes the environment of the professional kitchen that few customers are able to view or experience.

The American Restaurant 2022 (Post Pandemic)

Culinary Cues

Ah…now is the time for everyone to start speculating about what the restaurant business will look like when all of this craziness is over.

2022 319

Restrictions Into Opportunities: How to Make Your Restaurant Succeed

Speaker: Patrick Cottrell and Joe English

Whether your state allows outdoor dining, takeout only, or a little bit of both, we're here to help. Join Patrick Cottrell and Joe English from Sculpture Hospitality, for a webinar on Jan. 26th, and get your restaurant to thrive in face of pandemic restrictions

FOR THE LOVE OF RESTAURANTS and COOKING

Culinary Cues

I am optimistic and realistic at the same time.

2021 295

CHEFS – VALUE and the TOP LINE DRIVE the BOTTOM LINE

Culinary Cues

In the restaurant business there are really only two ways to view profit: a very small amount of profit balanced by very significant volume, or a significant amount of profit on far less volume. How you approach the design of your restaurant in this regard will determine nearly everything else.

2021 326

THE 2021 CHEF SKILL SET

Culinary Cues

It is always safe to say: “things change”. Change is an inevitable part of life and as we all know if we fail to recognize that and adapt – we can become obsolete.

2021 363

The Breakfast Cook – Tough, Dependable, Organized, and Fast

Culinary Cues

There are cooks and there are cooks – each has his or her list of responsibilities, required skills, and bag of tricks. Just because you are listed on a schedule as a cook does not necessarily mean that you are adept at filling every position under that designation.

Design 420

Maximize Your Margins Masterclass

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. It takes a lot of perspective and a ton of experience to optimize your net profit from within, so that's where we come in. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

WHAT I WISH I KNEW AS AN 16 YEAR OLD BREAKFAST COOK

Culinary Cues

My first real job at the age of 15 (unless you count being a paperboy) was washing dishes and helping out the breakfast cook at a local diner.

2021 311

CHEF – A PATH TO GREATNESS

Culinary Cues

The first question is always: “Do you want to be great?”, followed by: “Are you willing to put forth the effort to be great?”. Let’s assume that the desire to be great is innate – a desire that we are born with – a desire that can either be nourished or squashed.

2021 324

A CHEF’S LETTER TO CONGRESS

Culinary Cues

When approached, as it should be – your position is very challenging, at times – almost impossible.

2020 420

A CHEF’S MANIFESTO – 2021

Culinary Cues

An exercise that I have found to be really helpful is to occasionally state/re-state what you believe in as a chef.

2021 328

What I Wish I Knew Before Buying A POS System

For multi-unit restaurant operators, poor technology decisions have disastrous, rippling consequences. Whether you have twenty locations or two hundred, the decision of which POS system to use can define your operation, team culture, growth potential, and profit margins — either by unlocking opportunity, or holding you back from it.