Five Ways to Use Instagram Stories to Grab Attention for Events

Event management companies must always be on the lookout for ways to promote their events and increase brand recognition within their audience.And today, social media needs to be at the very centre of any comprehensive strategy – the majority of audiences hang out on social media, and platforms such as Instagram provide the perfect opportunity to raise awareness about your event and drive attendance.

Using Instagram Stories, you can create compelling and relevant content that helps you broaden your reach, get in front of prospective attendees, and maybe even generate buzz from relevant influencers.

But how exactly should you use Instagram Stories for your event promotion?

Well, let’s explore some approaches that every event company should seriously consider.

Identify Your Target AudienceAlthough you will be engaging your own social media following, you still need to clearly establish who are you trying to reach, as that will help you develop a more effective content…