How AR Menus Promote Craveability

The food and restaurant industry has been steadily moving toward greater visualization of menus options. Plain text evolved into beautiful food photography and video boards. The next phase in the advancement of food imagery will be in the application of 3D and Augmented Reality (AR) menus. AR technology enables the customer to use their own smartphone to display immersive 3D models onto a surface in front of them. The phone will scan the surface and place the menu item on it, as if it's really “there”. Now the phone becomes a portal into a digital world. The user can inspect the dish fully, zoom in and out, turn it to see all aspects. The level of food transparency goes up greatly, it's no longer just a hero shot from a specific angle. With the explosion of Instagram and Google photos of cuisine, customers are already gaining a clearer picture of the actual status of menu items. Viewing in AR allows one to have an even more intimate notion of what they are about to eat…