Yelp Data Reveals Fastest Growing Brands

The comeback of the food court and the impact of small treats were among the trends uncovered in Yelp’s first-ever Fastest Growing Brands report, which ranks brands that are growing the fastest on and off of Yelp. The top five food businesses that saw increases in consumer interest are: 

CAVA: +54 percent Scooter’s Coffee: +51 percent LongHorn Steakhouse: +38 percent The Habit Burger Grill: +29 percentWawa: +88 percent

The list highlights Challenger brands, which are not market leaders but aim to compete by disrupting their industry and make up more than 70 percent of the brands on the list. To compile the report, Yelp’s data science team looked at net new business openings, consumer interest and user searches to create a blended metric that ranks brands by how quickly they’re growing year over year from 2022-2023. 

Among the report highlights:

Nostalgia is striking a chord with millennials and Gen Z with food courts are exploding back on the scene with more than 30…