Restaurant QR Codes: 2020’s Comeback Story | Restaurant QR Codes: 2020's Comeback Story | Modern Restaurant Management | The Business of Eating & Restaurant Management News

The restaurant industry, along with the rest of Travel and Hospitality have been among the industries most negatively impacted by COVID-19. While various measures have been taken to support restaurant businesses, such as pivoting to off-premise dining and home cooked meal planning, there are still challenges as the core restaurant offering has changed. Restaurant foot traffic is down, and restaurant brands of all sizes have been forced to pivot and leverage digital tools, third-party delivery, and storefront partners to capture demand any way they can. With this critical pivot, a forgotten technology has been key to engaging customers, driving transactions, and keeping both customers and restaurant employees safe.

The QR code is back and may actually be here to stay this time.

The QR code is back and may actually be here to stay this time. This tool, which is compatible with most smartphones, allows large data packets to be stored on a simple grid-like image. When a user opens…

Dan Lubetsky

Dan Lubetsky is a Senior Director of Customer Experience and Innovation in Publicis Sapient’s Travel and Hospitality practice. He started Publicis Sapient’s Campaign Management practice and has focused his career on data-led strategies that power impactful customer experiences. With 14 years of experience in digital, strategy and consulting, analytics, CRM and integrated marketing and media, Lubetsky brings a broad perspective when he consults with leading Travel and Hospitality brands on the right customer engagement strategies, platforms and technologies, and operational processes for their business and customer needs. He believes in building solutions based on a combination of quantitative and qualitative datasets that drive positive and scalable business and customer outcomes.

Sorry, You've Reached Your Article Limit.

Dan Lubetsky