The Mighty Mural: How Restaurant Brands Reap Social Media Benefits – and More – Through Art

Love it or hate it, social media dictates what’s hot and what’s not. According to Social Media Today, 30 percent of millennial diners avoid restaurants with a limited Instagram presence. Across generations, a UK poll indicates that 41 percent of would-be diners turn to social media as the best way to judge if a restaurant is worth visiting. Even more telling, 77 percent of diners also stated they were more likely to visit a restaurant if they could take an Instagram-worthy photo there. Finding creative ways to encourage those flattering shares is vital for business.

One way to break through the noise across social platforms is by serving up something that’s both intriguing and easy to photograph: large-scale art. On a fundamental level, murals naturally engage and inspire, which is exactly what prompts a snapshot and a share. Beyond the basics, there are deeper layers to what authentic, unique, tailored – and, yes, cool – art can do for a brand.

Here are four examples…