With more and more people shopping online, this year has meant a slew of returned products, damaged goods, and unhappy customers.
Sometimes, these outcomes are simply out of your control. But at other times, maybe something really did go wrong on your end — and that’s okay. It’s important to be honest with your customers, and when it comes to online feedback, this task can be very daunting.
In an age of online reviews and screenshot conversations, you can never be too careful. While we understand that your business is important to you, and it feels good to defend it — especially when a customer is out of line — sometimes it’s better to choose your battles.
Save that energy for your next big idea or for rewarding your best customers and VIPS. Establish a clear plan for handling unhappy customers and be done with it!
Ah, the receipt. Every day, billions of transactions are completed, and millions of receipts are issued. But receipts ca...