MRM Research Roundup: Super Bowl and Valentine’s Day 2024 Edition

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty.Pizza Ordering PredictionsHungerRush released the results of a national dining survey on 2024 pizza ordering predictions for The Big Game (February 11) and National Pizza Day (February 9).

The data revealed an overwhelming 72 percent of diners plan on ordering pizza this year on either The Big Game, National Pizza Day, or both.

Highlights of The Big Game and National Pizza Day Ordering Predictions:

32 percent of diners say they plan to order from a local chain or independent pizzeria instead of a big chain—revealing the opportunity for small and mid-sized pizza restaurants to double down on marketing efforts for The Big Game and National Pizza Day. 56 percent of diners said overall quality and taste matter most when choosing a restaurant to order pizza from. However, the best available coupon and fastest delivery time tied in second place. Offering…