Keys to Running a Successful Ghost Kitchen

How virtual restaurants can help keep the industry afloat -- if done right.The past several months have proven to be a wildly transformative time for the restaurant industry, as many operators shift to an off-premise strategy, relying primarily on delivery and takeout orders, to remain open. With restaurant foot traffic projected to remain low as tighter restrictions are put into place, smart restaurateurs have adopted a new approach to help them sustain and even grow throughout the pandemic and beyond with ghost kitchens.

Gaining steam prior to the pandemic, the idea of forgoing a dining room and optimizing kitchen space for off-premise sales only is more practical than ever. A new terrain for many operators however, brands need to carefully rethink how they connect and engage with consumers in order for their virtual restaurant to be a success. By taking a new and smarter approach to digital marketing, human capital management and delivery, restaurateurs will be positioned to drive…