2023 Reflections: The Year That Was in Restaurants, Part Three

Each year, Modern Restaurant Management (MRM) magazine asks experts for their views on the state of the industry. Here are some of their insights. Click here for the first part and here for the second one. BrewLogix sees consumers of craft beverages moving from a “consumption creates the experience” mindset to an “experience creates consumption” mindset. Craft beverage consumers have evolved. They look for experiences that include craft beverages rather than viewing consumption as the end game. This has significant implications for on-premise sellers. Craft on draft is considered the highest craft experience, but it doesn’t stop there. These craft consumers want the full on-premise experience and are willing to pay for it, which includes variety across all variables (styles, ABV, flavor profiles, serving sizes), knowledgeable servers, food pairings and the right glassware/temperature for the beverage, among other things. Savvy food and beverage professionals are…