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Surgical Pricing Strategies: How QSRs Can Navigate Inflation

Modern Restaurant Management

While it’s understandable to believe everything is back to normal – according to our QSR monthly trends, August 2023 traffic was down just half a percent compared to 2022 – the landscape has taken a seismic shift. For example, we noted above that in August 2023, YOY traffic was holding steady. percent lower than 2019.

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Could Surge Pricing Actually Make Fast Food Better?

EATER

Fast food chain Wendy’s has announced plans to test “dynamic pricing” at its locations across the country, beginning in 2025. According to CNN, the move is a part of the chain’s $20 million investment in digital menu boards, which will allow it to tweak the price of a Biggie Bag or Frosty in real time. If so, you’re in luck!

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Building the Value Equation as We Approach the Price Ceiling 

Modern Restaurant Management

Striking a balance between value and price. Is it possible to strike a balance between value and price to satisfy both parties? To answer that question, Revenue Management Solutions (RMS) examined two factors: the impact of price increases on QSR sales performance and consumers’ perception of value. Is it possible?

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2023 Outlook: Trends and Challenges Restaurants Will See, Part Two

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked experts for their thoughts on trends and challenges that will affect the restaurant industry in 2023. In 2023, we can anticipate businesses really focusing in on value and doing what they can to attract and retain both employees and guests. Don’t be afraid to increase price.

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What Do Guests Think About Dynamic Pricing?

Modern Restaurant Management

Dynamic pricing would add friction to the guest experience, according to Capterra’s 2023 Dynamic Pricing in Restaurants. Sixty-five percent of consumers say dynamic pricing would make the decision of where and when to eat more difficult; 63 percent say it would make it harder to budget their restaurant spending.

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2023 Reflections: The Year That Was in Restaurants, Part Three

Modern Restaurant Management

In 2023, we saw sellers increasing throughput utilizing the “experience creates consumption” strategy and we predict an increase in draft program profitability in 2024 as more on-premise professionals embrace the needs of the highly coveted craft beverage loyalists.

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Why Restaurants Should Prioritize Technology In 2023 Budgets

Modern Restaurant Management

Come 2023, it will be increasingly important for restaurants to factor technology into their budgets to adapt to the changing economic landscape and better meet consumer demand. However, when the pandemic hit, people were less sensitive to prices. In 2023, consumers will be more cost-conscious due to inflation and limited wallet share.

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