How To Attract Gen Z Customers to Your Restaurant

To attract Generation Z into your restaurant, you’ll first need to understand them. Gen Z is a generation born from 1997 to 2012, with the oldest members turning 25 this year. Many of Gen Z's traits are most likely shaped by the fact that they have grown up with access to the internet, smartphones and social media. 

With this group accounting for approximately 20.66 percent of the U.S. population, Gen Z is becoming a larger customer-base for restaurants. This is driving operators to find new ways to catch the attention of these potential patrons. Below are a few ideas to attract Gen Z customers to your restaurant. 

Prioritize ConvenienceThe National Restaurant Association’s 2021 State of the Industry report showed only 83% of Gen Z consumers wanted to return to restaurants. But that does not mean that they are married to the idea of cooking at home for every meal, so offer as many dining options as possible including dine-in, carryout, online ordering, curbside pick-up…