Why Starbucks Doesn’t Hit Like It Used To
EATER
NOVEMBER 1, 2024
The chain has seen declining sales , and foot traffic is down 10 percent over the last year. At this point though, it’s hard to think that Starbucks could ever rise to the prominence that it had in the early 2000s, when there was no symbol more status-y for a teenage girl than a Starbucks cup — and Starbucks really only has itself to blame.
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