7 Shifts
AUGUST 12, 2021
In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Consider online marketing for restaurant engagement to be a long-term commitment. Email Marketing.
Modern Restaurant Management
DECEMBER 20, 2022
The restaurant industry once again proved its resilience in 2022 as it dealt with ongoing obstacles like inflation, supply chain, labor shortages and more. Restaurant owners will end 2022 with a sigh of relief after another tough year. "Restaurant "Restaurant owners will end 2022 with a sigh of relief after another tough year.
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Modern Restaurant Management
FEBRUARY 1, 2022
Now, as we enter 2022, predictions indicate a big shift back to sit-down dining. (We’ve So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? For Bigger Marketing Budgets, It’s About Doubling Down on Digital. For Small Eateries, It’s About Focusing on Fundamentals.
Culinary Cues
FEBRUARY 22, 2021
Let’s start with what we are fairly comfortable saying: whatever “normal” is will likely not make an appearance until the end of 2021 – so…let’s begin our speculation with January of 2022 to be safe. Minimal staff, no long-term lease, no property taxes, no dining room, no service protocol, and social media as your only marketing initiative.
Advertiser: ZoomInfo
In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. The fight to find new customers and retain existing ones is the biggest business challenge for many companies.
Modern Restaurant Management
FEBRUARY 4, 2022
Though many of the market forces that shaped the restaurant industry in 2021 were closely linked to disruption from the pandemic's onset in 2020, 2022 brings new challenges — and opportunities. Unprecedented labor and supply chain pressure will drive most of the restaurant trends that will define 2022, industry analysts say.
Modern Restaurant Management
JANUARY 12, 2022
To keep up with changing consumer preferences, operators noted that their top areas of investment in 2022 include mobile ordering (54 percent); delivery services (47 percent); technology such as new POS digital signage or other in-store tech (45 percent); and alternative payment methods (37 percent). "Consumers Fast is not fast enough.
Advertiser: ZoomInfo
Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. So, what does ABM look like in 2022? On the surface, this is an accurate statement. However, ABM practitioners have evolved the strategy from development to implementation.
Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.
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