2022 Predictions: A Look at What Awaits Hospitality Tech Next Year (and Beyond)

As we wrap up a year that brought more tremendous change to the hospitality industry, I like to look ahead and anticipate some of the opportunities and challenges we will see in 2022 (and beyond). As FSR’s Danny Klein recently said, “the industry has moved well past the ‘pivot’ stage and this worn-out idea of a new normal,” and is ripe for further transformation. Here is what possibly awaits the restaurant and food tech industries in the months/years to come: 

Restaurants Will Invest in Bridging E-commerce and Real Commerce Similar to the one the retail industry experienced more than 10 years ago, we will see real investment in transforming the restaurant industry using technology. The pandemic has forever upended restaurants, wineries, breweries, entertainment venues, businesses that had been reluctant to embrace technology. Many operators had to rethink how to approach their business digitally this past year, and realize that on- and off-premise experiences are more…