How to Weigh Investments in 2022: Your Three-Question Litmus Test 

4 Min Read By Izzy Kharasch

Making solid financial decisions in the restaurant/hospitality business has never been easy, but these days, it’s harder than ever.

Back in the old days (two years ago), we had a predictable flow of business.  We knew how many people to expect on the weekends and during the week. Prices for raw products were consistent, and while there were fluctuations, it was nothing like today. Now, meat can jump by more than $1 per pound in just a few days. 

Remember when you would place an order—and the next day, it would arrive as planned? Today, my customers’ orders are short by as much as 10%. And unfortunately, they don’t find out until delivery.

Since the pandemic started, I’ve been working with restaurant owners from New York to California, weighing how to invest their PPP dollars and hard-earned restaurant funds. During this time, I developed a three-question litmus test. 

Let’s review the litmus test and apply it to some real-world investments my clients have considered…