Employ Marketing Tactics to Attract Workers

Put your marketing skills to work to recruit new talent and fill open job positions at your quick-service restaurant.

The outbreak of the pandemic sent unemployment rates through the roof. While government assistance programs and widening the talent pool are one way to conquer the issue, restaurant operators can implement new strategies to help ease the labor shortage by using marketing tactics. Here are a few fresh ideas to improve recruitment.

Make a VideoPull back the curtain and let people get a behind-the-scenes look at your restaurant. At least 86 percent of businesses use video to market to customers. Take it a step further and film videos to attract employees. Film your chefs fixing a meal in the kitchen or your suppliers delivering fresh vegetables. Video is a great medium to showcase the skills of your staff and the unique experience your restaurant provides its workers. Enticing prospective employees with video can highlight your foodservice establishment’s culture and…