MRM Research Roundup: Mid-May 2021 Edition

10 Min Read By MRM Staff

This edition of MRM Research Roundup features the latest consumer behaviors, local spend, and the best and worst cities in America for BBQ. Guest Intent Shows Positive TrendThe latest On Premise consumer research from CGA, based on a survey (from May 7-10) of more than 1,600 consumers within Texas, Florida, Illinois and New York on their expectations, lists their desires and how they plan to behave in the next two weeks.

Food Led Occasions Driving Visits 67 percent of consumers have visited the On Premise for food led occasions since venues reopened and 22 percent have visited for drink led occasions. There is a positive outlook for future visitations with 2/3 of consumers planning to visit for food and ¼ for drinks Under 55s drive the return to the On Premise for food led and especially drink led occasions, 21-34 year olds have visited double the amount vs 55s for drink led occasions. Texas and Florida have the highest number of consumers returning for food led occasions. However…