Win Back the Customer Relationship: Why Mobile Apps Are the Golden Ticket

There’s no denying consumer behavior has fundamentally shifted over the last couple of years, and it’s transformed the landscape of the restaurant industry along with it. Indeed, we’ve entered a new era of customer habits –– much of it catalyzed by the pandemic, but some of which was already beginning to take shape even prior. Most notably is the shift to mobile and the way in which consumers patronize their favorite restaurants. Rather than dining in, more consumers are now opting for drive through, pick up curbside or carry out. Of course, delivery also spiked, but the underlying thread between each of these dining preferences is the use of mobile for ordering and pick-up.

In fact, according to a report by Bluedot, 86 percent of respondents surveyed said they have ordered directly from a restaurant app since the start of the pandemic. Similarly, the State of Mobile 2021 report by App Annie found mobile orders of food and food delivery in the US grew by 105 percent in…