Powering the Future of Restaurant Brands with Virtual Concepts

Isn’t it amazing how much things can change in a year?  Take restaurant ordering, for example. Even before the pandemic effectively ended in-restaurant dining for some time, opening the window to innovation in foodservice by necessity, a digitally-driven transformation was already on. Concepts like the ghost kitchen were slowly but steadily carving out a niche utilizing third-party delivery platforms as a home base for delivery-only restaurant concepts. 

And indeed, as the pandemic’s impact continued, the restaurant industry responded by rushing towards all manner of delivery, takeout, and all things powered by a digital demand generation ecosystem. Customers effectively stopped walking through the doors and started hitting the airwaves, searching for digital ordering platforms for food delivery and pick up in their area.

To accommodate, some brands launched standalone mobile ordering applications for the first time. Others built curbside pickup programs. Others still looked to…