How ‘Phygital’ Marketing Improves Customer Engagement for Restaurants

One of the most impactful ways to target your audience is through location-based marketing. Nine out of 10 people who own a smartphone use it for information regarding their location, which allows vendors to access relevant and timely data in a nonintrusive way.

Customer engagement is guaranteed to increase as customers interact with your restaurant through a dedicated mobile app or QR code system. Mobile apps and QR codes provide targeted messages and unique promotions to customers, which helps create brand awareness and makes your restaurant a household name in the community. 

This is ‘phygital’ marketing: the blend of a physical presence with digital engagement. Phygital marketing is a hybrid channel delivering an immediate, immersive experience to make brands memorable and converts.

As phygital interactions deliver increasingly targeted experiences to customers in the future, here are three ways phygital marketing can improve customer engagement for restaurants.

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