It’s Time to Measure Up: Creating and Executing a Menu for Success With Location-Based Marketing

The restaurant industry has undergone a massive upheaval as a result of the pandemic. As consumer options and demand shifted, businesses were forced to adapt and prioritize new technologies and alternate ordering experiences that would allow them to deliver on customer expectations. Adopting a digital-first environment quickly became a priority and mobile technology is playing an integral role.

The most successful brands seeing the most growth and customer loyalty are those that have implemented omnichannel strategies blending the digital channels with offline channels. Enhancements in off-premise services for pickup and curbside continue to remain on the front burner and location technology is a main ingredient when it comes to successful implementation and measurement around these efforts.

How can restaurants bridge the gap between the digital and physical worlds and measure the impact?

Feeding Consumer APPetitesHaving a mobile app is arguably one of the most important ingredients…