Long Live Digital Dining: How Consumers’ Appetite for Mobile Apps and Online Ordering Will Continue

3 Min Read By Dirk Izzo

Mobile orders were expected to drive $38 billion in restaurant revenue in 2020. And more than 50 percent of consumers with restaurant apps use them at least once a week. What’s more, digital consultancy Mobiquity in June 2020 reported a 36 percent year-over-year increase in the number of restaurant mobile app reviewers who said it was their first time using such an app. 

Although mobile ordering isn’t the new kid on the block, it has certainly become the most popular because it’s one of the safest – and easiest – ways to order and pay for food.

During the pandemic, restaurant mobile ordering apps have enabled consumers the pleasure of ordering their favorite fare from the comfort and safety of their homes, while simultaneously keeping many restaurants alive. Once the pandemic is 86’d, these same digital solutions will be just as popular – if not more.

So, here are some tips for harnessing and optimizing this trend toward all-things mobile. 

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