Four Steps to Bring in Hungry Customers with Direct Mail

The pandemic was a true watershed moment for food and dining in America. On one hand, restaurants were stripped of their ability to serve people indoors, so restaurant dining hugely diminished. The National Restaurant Association’s 2021 State of the Restaurant Industry report has some sobering findings:

The restaurant industry ended 2020 with total sales $240 billion below the pre-pandemic forecast for the year As of Dec. 1, 2020, more than 110,000 eating and drinking places were closed for business temporarily or for goodBut on the other hand — food consumption is way up. Below are findings from several studies about how the pandemic impacted food intake:

56 percent of these participants snacked more frequently  42 percent of these study participants changed their consumption frequency during the pandemic, compared to before Of all participants surveyed, around one-fifth (20.5 percent) reported that more food had been consumed in their households during the…