Inching Through the Pandemic, the Path Forward is Paved With Delivery | Modern Restaurant Management | The Business of Eating & Restaurant Management News

Since April, our team at Revenue Management Solutions (RMS) has been asking consumers how they are interacting with restaurants. Everything has changed, but customers are settling into new rhythms. Chief among those habits? Delivery, takeout and drive-thru. In RMS’ third consumer survey assessing US consumers’ attitudes toward dining, fielded Aug. 5-11 with 800 US respondents, one in three (36 percent) consumers reported using delivery, takeout and drive-thru “more or much more” vs. pre-pandemic.

Most notable in this stat is that the use of contactless channels continues to grow, by significant percentages. Those using delivery “much more” jumped from 19 percent in April to 37 percent in August. The use of takeout grew from 25 to 37 percent in that same time frame, while drive-thru usage jumped from 23 to 36 percent. By comparison, the dine-in segment saw no increase from May to August, despite lifted restrictions.

The increase in the use of contactless…

Jana Zschieschang

Jana Zschieschang is Chief Marketing Officer of Revenue Management Solutions, LLC, a global enterprise providing patented, data-driven solutions and services that drive sales and profitability for over 100,000 restaurants in more than 40 countries and 20 languages. In her role, she designs global marketing and communication strategy and implementation at each of RMS’ offices in Tampa, Tokyo, Singapore, London and Paris. Before being named CMO, Zschieschang was RMS President of EMEA, where she founded RMS’s London office, quadrupled the staff and added dozens of new clients.

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Jana Zschieschang