MRM Research Roundup: End-of-May 2021 Edition

This edition of MRM Research Roundup features What Feeds Us, top delivery apps, popular drinks and who is winning the chicken wars.The State of What Feeds UsBluedot released the fourth installment of its State of What Feeds Us report which has kept tabs on consumer behavior and restaurant habits throughout the course of the pandemic. Data findings in the series have offered insight into customer expectations to support restaurant brands as they navigate through the health crisis and continue to move forward through the recovery. The latest research, based on a survey of over 1,800 American consumers, was completed last month.

Since the early stages of the health crisis, the State of What Feeds Us has monitored the surge in drive-thru visits and rise in curbside and in-store pickups as consumers sought a safer, more contactless customer experience. Throughout subsequent waves of the pandemic, the reports explored the growth of off-premise strategies including the spike in mobile apps…