MRM Research Roundup: Mid-October 2020 Edition

This edition of MRM Research Roundup features hot fall flavor trends, pandemic dining habits, National Coffee Day winners and what Gen Z audience wants. What Customers WantPeople are dning out, according to  a study by The Manifest, a B2B research firm. The contradiction between people’s claimed fear about in-restaurant dining and actions is a likely result of access to outside dining options during the summer months. Local small businesses must prepare accordingly as winter months approach.

The Manifest surveyed 501 people about their food delivery and restaurant habits during COVID-19 and found that two-thirds of people ate in-person at a restaurant in July 2020.. 

Among the highlights:

Almost two-thirds of people (63 percent) have dined in at a restaurant during COVID-19, indicating a demand for alternatives to eating at home. More than half of people (58 percent) feel uncomfortable eating at a restaurant during the pandemic, which means restaurants must invest in…