Why Third-Party Delivery Partnerships May Not Be All They’re Cracked Up To Be

As we head into 2020 and digital ordering continues to boom, the restaurant segment is in for some major changes, particularly when it comes to delivery. While many fast casual and QSR restaurants are announcing partnerships with platforms like Uber Eats and Grubhub, not all owners and operators are on board with the third-party delivery trend.According to research done by eMarketer, 23 percent of all smartphone users will use a food delivery app by 2023. Today, consumers want faster service and apps like Uber Eats allow customers to order food right from their phone and get it delivered wherever and whenever. The services earn money through restaurant commissions, delivery fees, or both.

There is a reason major QSR brands like McDonald’s and Pizza Hut are jumping on the third-party delivery bandwagon. McDonald's claimed that 70 percent of the orders it gets through its partnership with Uber Eats are customers it might not have obtained otherwise, particularly late at…