MRM Research Roundup: End-of-May 2020 Edition

16 Min Read By MRM Staff

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features foot traffic trends, the rise of the cautious consumer and the takeout shakeout. 

Restaurant Sales VelocityNielsen CGA released sales data with a particular focus on the states of Texas, Florida and Georgia that have eased shelter in place restrictions. Some key insights from the Nielsen CGA RestauranTrak dataset, powered by Check-Level Insights Pool (CLIP), for the weeks ending May 9 and May 16:

Total sales velocity (average dollar sales per the average outlet in our measurement) in Nielsen CGA U.S. measured on-premise outlets increased by +25 percent from May 9 to May 16. Overall velocity now stands at -54 percent vs pre-COVID norm; that number is up from -80 percent when the COVID-forced lockdown began (and is now +204 percent vs. March 28). The average number of transactions/purchases our measured outlets are handling has doubled since the end of March, and is now only -14 percent…