MRM Research Roundup: End-of-August 2020 Edition

15 Min Read By MRM Staff

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features a Restaurant Reckoning,  what customers expect from delivery and a wine awakening.  

Restaurant Reckoning: Dynamic Diner 

SevenRooms released its “Restaurant Reckoning: Dynamic Diner” report, which uncovered new diner personas to help operators understand what motivates guests to dine out in this new era of hospitality. According to the data, more than one in three Americans (38 percent) said they are looking forward to dining out again over the next three months. However, among those interested in dining out, needs for health, safety and extraordinary personalized experiences vary greatly, which SevenRooms has categorized into four diner personas. 

The study, conducted with third-party research firm YouGov, examined Americans’ preferences around dining experiences and revealed four diner personas based on varying characteristics, including the Pick-up Patron, Safety-Savvy…