MRM Franchise Feed: Virtual BBQ and Pieology in China
23 Min Read By MRM Staff
Modern Restaurant Management (MRM) magazine's Franchise Feed offers a glimpse at what's new in the restaurant franchise and MUFSO environment. Virtual Barbecue Pit Dickey’s Barbecue Pit is expanding its franchise opportunities to feature another nontraditional franchise model – virtual kitchens and has executed area development agreements to bring more of Dickey’s slow-smoked, Texas-style barbecue to Chicago, Houston and Orlando, as well as make its debut in Providence, Rhode Island. All locations will serve guests via delivery through a virtual kitchen facility.
The virtual kitchen model allows restaurants to maximize delivery coverage without the upfront investment that a traditional brick-and-mortar location requires. Because the facility includes a kitchen for restaurants to prepare foods, the only equipment needed to operate a Dickey’s location is a smoker and a warming cabinet. Virtual kitchens handle food delivery and have additional staff at the…
Sorry, You've Reached Your Article Limit.
Register for free with our site to get unlimited articles.
Already registered? Sign in!