December Sales: Will QSR Continue its Positive Trend? | Modern Restaurant Management | The Business of Eating & Restaurant Management News

In December 2021, average check was up 22 percent compared to the same period in 2019 and sales were up eight percent, according to Revenue Management Solutions, which released sales, traffic and average check trends for QSR restaurants in December 2021. To best assess relative performance, it compared 2021 sales, traffic and average check trends to 2019.

According to RMS’ observations, traffic trends in December remained well below 2019, at -11 percent.

When comparing month over month (December 2021 to November 2021):

Average check and sales saw a slight increase between November 2021 and December 2021. Traffic, which had remained stable since September 2021, also increased from -13 percent in November to -11 percent during December. While December’s holiday season is typically a time to dine out, this year was once again affected by the pandemic. The rapid spread of the omicron variant throughout the US caused many to avoid full-service restaurants and resort back to…

Jana Zschieschang

Jana Zschieschang is Chief Marketing Officer of Revenue Management Solutions, LLC, a global enterprise providing patented, data-driven solutions and services that drive sales and profitability for over 100,000 restaurants in more than 40 countries and 20 languages. In her role, she designs global marketing and communication strategy and implementation at each of RMS’ offices in Tampa, Tokyo, Singapore, London and Paris. Before being named CMO, Zschieschang was RMS President of EMEA, where she founded RMS’s London office, quadrupled the staff and added dozens of new clients.

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Jana Zschieschang