Effectively Targeting and Marketing to Gen Z

This new year is a perfect time to begin shaping a long-term vision and identifying opportunities for growing your restaurant or food services business over the next ten years.Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. And wow, does this young generation have some incredible spending power! According to a December 2019 report by commercial real estate giant CBRE using data from eMarketer, Generation Z’s spending is now at approximately $143 billion per year, with an additional influence over $450.5 billion in spending by others. That’s great news for bricks and mortar locations such as malls, which are transforming into a different kind of mixed-use developments incorporating a curated mix of dining, entertainment, and experiential businesses. A strong digital presence is a must to engage with these powerful young consumers to keep them coming back…