Five Tips to Increase Gift Card Sales This Holiday Season 

With data showing that 65 percent of gift card recipients spend approximately 38 percent more than the face value of their cards, restaurant brands should be taking action to optimize their gift card programs for the holiday season.The holiday season is coming and gift cards are still the present du jour. For this reason, brands across all industries should be putting thought into how they will optimize their gift card programs.

Until the last few years, gift cards had long been the ugly duckling of gift-giving. They were derided as lazy and impersonal. This attitude has shifted, however, particularly with the advent of smartphone technology. It’s easier than ever to for both customers and brands to keep track of gift cards and redeem them online. Gift cards practically eliminate the need for packaging and can be sent via email when purchased digitally, which is no doubt a handy feature for the last-minute shopper. They are also especially appealing to younger demographics who…